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A penalty from Google means your search engine rank will be impacted.  Stay with engaging and useful articles on Googles good side.  Its content relevant to your business.  You might attract an audience but maybe not the ideal audience to your website, Should you write a post on something that doesnt pertain to your industry. Publish Unique Content Some business owners fall prey to having market marketing company or a service post and to compose content on their blog.  While thats do your research to guarantee the content you're getting isn't also printed on another blog.  An easy way is to run a Google search of the first paragraph of any content which you buy from company or a writer. Should you arent able to outsource your blog posts, check out this post about how best to compose original content.    Write Regularly A situation that is frequent is that business owners begin writing and then stop after a short period of time.  Maintain an editorial calendar and stick to a schedule for blogging. Its important to recognize that there is basically no limit to the quantity of blogging you do, although you ought to aim to blog at least once every month for a minimum.  A blog that hasnt been updated in a few years may lead people that stumble across the company to be believed by it is inactive also. Should you write about something enough in your blog, you can become the thought leader in your business.  Not every article needs to be award-worthy, while presumed leadership is important.  Here are 130 ideas business blog themes which you may use all year long.    Split the Text nobody likes to see a block of text.

 

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If your blog post is a list of must-dos or tips, name your post accordingly.  Stumbling on a blog post with 7 business blogging best practices introduced in a numbered list is more appealing to readers than a very long post with seemingly no organization.  Long blocks of text can intimidate readers . By breaking blog posts up into readily digestible pieces of info speed bounces.    Use Pictures Another way to break text up would be by including pictures in articles.  Graphics and Pictures are visually appealing and keep readers interested.  Returning to the case in the first stage, if youre writing a blog post and youre using targeted key words for it, definitely include images of this award in the post!  Post pictures of even a party or this award ceremony to celebrate the winners. Use a free stock photo instead of not including any picture In case you dont have some pictures to include.  Remember that properly tagging your images can help to boost the SEO of this blog article to which they belong.   Pictures also have the capacity to rank in an image search on Google.  Learn more here.   Set expectations Dont expect blog success.  Results will take time.  Business blogs will help convert traffic into leads immediately since they allow a company owner to display their knowledge and experience. This doesnt mean working for you or that blogging right.   Follow the following blogging best methods for your businesss blog and you need to see results!  For more help getting started with business blogging, download our free guide below: This post was published July 29, 2015 July 6, 2018 and updated.

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You know that writing blog posts that are fantastic is half the battle, if you use blogging to market your company.  Knowing how to name them, talk about them and if to post them can make all the difference in whether your sites get read, commented on and sharedor ignored.  The Colossal Content advertising Report recently analyzed 1.16 million articles from 4,618 blogs by publishers such as content marketers, people and media firms. When Should You Post In case youre posting on weekdays, for example 87% of the blog posts in the analysis, you might want to rethink your strategy.  Blogs posted on weekends got social shares on average.  Saturdays were the top day for sharing: Although just 6.3% of posts in the study were printed on Saturdays, these articles got 18 percent of social shares. To 6 p.m. Eastern time), most engagement with and societal sharing of articles happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for weekends and/or sharing posts on social websites later at night instead of during business hours. Social sharing dropped drastically once post names went past 60 characters, nevertheless.  In case you ask a question on your post titles research says Yeswhile 95 percent of blog article titles didnt include a question mark, those who did received nearly two times as many shares that are societal as the average.  Keep in mind, however, that posts with a couple of question marks had the smallest quantity of shares. Takeaway: When you title blog posts, look for a middle ground.  Questions spark curiosity, but dont go overboard.  using exclamation points and capitalize like a tween girl.  

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Want more information to market your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you get to know other small business owners, remark on our many posts, to ask questions regarding marketing and get special offers from our spouses on company services. Word Press has existed for a while today and is a CMS effective at building about any kind of Website you would want.  With that Word Press began as a humble platform for blogging.  A tremendous amount has increased since its beginning, however you can see a lot of its ancient influences exist. Theyre only a part of this Word Press website as complete while sites are often contained by contemporary Word Press sites.  Websites are additional on so frequently that they are regarded as an afterthought when it is time to put them in.  We need to caution people about slapping them together too hastily or using blogs improperly while we suggest a blog for most websites. Belowwe examine tips and some criteria to make sure your Word Press site is a source that people actually want to see.  Readability Determines Retention When you look at a blog post, you can tell if youre likely to read the article based on its ease of studying. Unless that articles is amazing, we dont remain on these pages for at least a couple paragraphs, if that!  When putting together your blog, its isnt fighting your design to read the report.  Below are strategies to keep your legibility Use larger fonts for website body text.